Lebron James " Chalk " Commercial

This holiday weekend Nike debut its latest television commercial, Chalk, which features basketball star LeBron James. The 60-second commercial draws its inspiration from LeBrons pre-game ritual of tossing talcum powder into the air at the scorers table before each home and away game. The pre-game ritual of LeBron has become a symbol of the ultimate Just Do It moment.

The ad campaign, produced in cooperation with Portland, Oregon-based advertising agency Wieden+Kennedy is part of Nike's marketing and communication support for LeBrons latest signature sneaker the Zoom LeBron VI. The campaign will also be featured on nikebasketball.com.

In addition to LeBron James, the commercial also features cameo appearances by basketball players Greg Oden, LaMarcus Aldridge, Brandon Roy, Daniel Gibson and platinum recording hip-hop artist Lil Weezy.